Great British Bake Off

Okay, we love this show, but.... Does Levis have a product placement deal? 2 seasons, and all any of the presenters/judges have worn is jeans. And the presenters, the two women - are they celebrities of some sort in the UK? We're assuming so, but not being natives, we don't know who they are. Also, it's as if they have but three outfits between the two of them that they've shared over the last two series. Surely, the BBC could spring for an actual wardrobe budget for them? Maybe they need to do a crossover between this and What Not To Wear. Just a thought.