I've seen this mentioned on a few blogs dealing with the strike. The idea is to mail envelopes with four pennies to the studio heads. Like the peanut mailing the Jericho fans did.
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Date: 2007-11-08 07:51 pm (UTC)From:A few links
A video that explains it:
http://www.youtube.com/watch?v=oJ55Ir2jCxk
A writer who presents a short summary: http://johnaugust.com/archives/2007/pencils-down